The competitive landscape of global linear alkylbenzene sulfonate
market boasts of the inclusion of renowned biggies such as BASF SE, DuPont,
Hansa Group AG, Clariant Corporation, Henkel AG & Co., Stepan Company, Croda
International, Evonik Industries AG, and The Dow Chemical Company. Research
bears testimony to the fact that this business space exhibits moderate
consolidation, with major companies having accounted for around 50% of the LAS industry
share in 2015. The world has been witnessing a paradigm shift in consumer
lifestyles subject to their increasing disposable incomes and the subsequent
upgradation in their lifestyles. In this regard, what comes forth as a point of
observance is the extensive upsurge in the demand for household detergents
& cleaners, personal care products, dish washing liquids, and industrial
cleaners, all of which constitute the application scope of linear alkylbenzene
sulfonate market.
LAS is basically one of the most important constituents of dish
washing liquids, the demand graph of which has observed a spectacular rise in
the last few years. Detergents, cleaners, and other personal care products have
followed a similar trend, and are likely to continue witnessing a heavy demand
from the residential and food & beverage sectors. On these grounds, it has
been forecast that the rise in the requirement for detergents, surfactants,
soaps, dish washing liquids and the like will be directly proportional to the
growth of linear alkyl sulfonate industry, which is slated to cross a revenue
of USD 9 billion by 2024, with a CAGR projection of 5% over 2016-2024.
APAC LAS market is likely to observe a massive growth over the
forthcoming years. Having held more than 405 of the overall market share in
2015, APAC LAS industry, in all probability is likely to chart out a lucrative
growth path over the years ahead.
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This development can be credited to a plethora of factors, such as
the robust economic growth of the region, increasing demand for household
cleaners and detergents, and growing disposable consumer incomes. In addition,
the deployment of regulatory norms with regards to industrial cleanliness and
hygiene is also likely to drive the regional LAS market trends.
As per estimates, global household detergents demand amounted to
around 30 million tons in 2015 and is most probably slated to cross 50 million
tons by 2024, with a CAGR estimation of 6% over the forecast timeframe. The
product is basically an anionic surfactant and is heavily used in detergents,
owing to its superior properties such as reduced surface tension and quick
stain removal. With regards to this fact, it is no novelty that household
detergents and cleaners dominated the overall LAS industry size in 2015, with a
revenue share of over 40%. Subject to its extensive applications, LAS market
from detergents is expected to depict the fastest growth over 2016-2024.
LAS is essentially prepared from raw material such as benzene and
kerosene. The latter being a petrol derivative is an indication of the fact
that global LAS industry share is likely to be directly proportional with
petrochemical rates. In effect, the fluctuating prices of crude oil may
slightly hinder the progress of this business sphere. However, efforts are
being undertaken to develop alternate raw material substitutes to nullify the
crude oil dependency, the result of which may contribute toward the growth of
LAS market over the coming seven years.
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